Impression Formation Social Neuroscience Lab
Our lab is interested in impression formation through the lenses of social cognition, social neuroscience, and social justice. Our research attempts to understand how perceivers make sense of others using an array of perceptual cues (i.e. race, gender, age) and other sources of knowledge available (i.e. biographical information, social status information). We are also interested in how individual differences and the social context shape the dynamics of social perception, evaluation, and decision-making. Finally, we consider how various facets of impression formation can inform the development of efficient interventions to reduce social bias and promote social justice. To accomplish this, we use a variety of methods, including behavioral measures (i.e. reaction-time data), functional Magnetic Resonance Imaging (fMRI), event-related potentials (ERP), and psychophysiological measures (i.e. electrocardiographic and impedance cardiography signals).